The Madison Area Chamber of Commerce is excited to invite children of all ages to embark on an enchanting month-long adventure searching for Rosie the Rose City Reindeer this holiday season. This event is set to kick off on Friday, November 24, 2023.

The Search for Rosie the Rose City Reindeer is a celebration of the holiday spirit and the joys of shopping locally in Madison, with over 40 Chamber-member businesses taking part in the fun. Families are invited to join this magical journey that will run throughout the holiday season, culminating in a Grand Prize drawing on Monday, December 18, 2023.

This engaging event is free of charge, open to the public, and exclusively designed for children.

How it Works:

  • Pick Up a Participation Card: To get started, obtain a participation card from Tons of Toys, 64 Main St. or Madison Pharmacy, 66 Main St.
  • Hunt for Rosie: Search for Rosie the Rose City Reindeer at the participating businesses or on their respective websites, as indicated on the participation card. Collect a store stamp, signature, or the online code to mark your progress.
  • Claim Your Prizes: When you’ve gathered a minimum of 30 distinct store stamps, signatures, or codes, bring your game card to Tons of Toys and claim a special prize generously provided by Tons of Toys.
  • Enter the Grand Prize Drawing: To increase your chances of winning, aim to accumulate at least 40 store stamps, signatures, or codes. Once achieved, bring your game card to Tons of Toys or Madison Pharmacy, and you will be entered into an exciting drawing.
  • Join the Grand Prize Drawing Event: Be sure to tune in to the live feed of the Grand Prize drawing on the ILoveMadisonNJ Facebook page on Monday, December 18, at 4:00 pm. The Grand Prize Winner will be awarded a $100 Madison Chamber Gift Check, while the 2nd and 3rd place winners will each receive a $50 Madison Chamber Gift Check.


Search for Shelly the Easter Egg- March 25- April 9
Children are invited to participate in an Easter egg hunt to find Shelly, the Easter Egg at participating businesses. The search will begin on March 25 and end on April 9 at 12pm. This is a free event and open to the public. For a list of participating businesses please visit
How does it work? 
Pick up a participation card at Tons of Toys, 64 Main St. or Madison Pharmacy, 66 Main St.
Search for Shelly at participating businesses or on their website, where noted, and collect a store stamp, signature, or the write in code found online.
When 25 or more different store stamps/signatures or codes are collected, turn the card in at the Chamber table on Main Street during Easter Fun Fest on April 9. All entries will be eligible to win a new bicycle, donated Peter Daniele, of Rose City Collision, 291 Main St. or other prizes donated by the local businesses.
Participation cards may also be turned into Tons of Toys prior to April 9 to be entered into the drawing.
Easter Fun Fest- Saturday, April 9, 11:00 am – 12:30 pm
This year’s Easter Fun Fest will be held on Saturday, April 9, 2022 from 11:00 am-12:30 pm. Visit the Chamber table set up on Main St. where individuals can guess the number of Jelly Beans, visit with the Easter Bunny and turn in their Shelly Egg participation cards to win prizes.
Easter Fun Fest is being sponsored by Alfred’s Sport Shop, 32 Main St., Carter Smile, 180 Main St., Morristown., Cleaners Advantage, 888-471-7676, Harvest Bistro, 50 1/2 Main St., Lakeland Bank, 265 Main St., Princeton Speech-Language and Learning Center, 340 Main St. and Sprouts Consignment Shop, 322 Main St.
For more information, please contact Madison Area Chamber of Commerce Executive Director Karen Giambra at or at 973-377-7830. Also visit the Chamber website at
Madison’s Rosie is at Popsical School of Performance!